icons evaluated and discarded:
The silver fern on a black ground has earned
its place as the emblem of New Zealand sport
and should retain this special, focused identity.
The kiwi will always
be the affectionate mascot and nickname for
New Zealanders but it has no
place on a dignified national flag – in
the same way the lion and the bald eagle do not
appear on the British and American flags respectively.
The Southern Cross forms a
key part of the Australian flag and the branding
of many Australian companies.
It locates us generally in the South Pacific
but does not define New Zealand in the unique
way the Koru does. There
are over fifty national flags that contain stars
in their designs.